Bilingual content calendar
Malayalam and English planned together each month, with themes, offers and the shoot list, in the register the audience uses.
At Infynix, we craft growth engines that inspire and endure.
Building active social profiles and brand authority on social channels. Maintaining a consistent voice and active posting schedule across platforms is tough. Social content must be tailored specifically for each platform.
OUR CAPABILITIES IN
Social Media Management
01
Platform Strategy
02
Content Calendars
03
Community Engagement
04
Influencer Outreach
How We Work
01
Audit
We review current profiles and audience engagement rates.
02
Voice
We establish your brand online tone and visual style.
03
Pillars
We set core themes for weekly posts.
04
Creation
We design graphics, edit videos, and write captions.
05
Publishing
We schedule posts for optimal engagement times.
06
Growth
We interact with followers daily to build community.
Social media management from Kochi for brands that need to publish every week in Malayalam and English without turning every post into a production. Instagram, YouTube, Facebook and LinkedIn, run on a monthly rhythm: a planning session, a shoot day with Infynix Media, editing for each platform, a calendar approved in one pass, community management every day, paid social run as performance, and a report that counts enquiries rather than likes.
Malayalam social media is its own culture, with its own humour, its own creators and a comment section that rewards wit and punishes pretension. Content that works nationally often lands flat here, and content that works in Kochi may not travel to Malappuram. We write Malayalam first for consumer brands, adjust the register by district, and test rather than assume, because the numbers decide.
Community management is treated as a sales channel, because in Kerala the enquiry arrives in the DM. A question about a necklace, a table, a treatment or a flat is a lead, and it is lost if it is answered on Monday. We answer same day, seven days a week, in the language the customer used, and route the enquiry to sales or the CRM with its source attached.
Jewellery and textile chains, restaurants and resorts, hospitals and clinics, developers, schools and colleges, and professional firms across Kerala.
What management includes
Monthly shoot day
Infynix Media produces 15 to 25 vertical clips and the stills the month needs, on location across Kerala.
Platform-native editing
Reels, Shorts and YouTube cut for each platform, with open captions in both languages.
Community management
Comments and DMs answered same day, seven days a week, in the language the customer wrote in, with enquiries routed to sales.
Paid social as performance
Structured campaigns with the Conversions API, tracked WhatsApp enquiries and creative testing, not boosted posts.
Creator collaborations
Kerala creators matched on audience fit, with deliverables and tracking agreed in writing.
Reputation and reviews
Google, Practo, Zomato and the platforms your sector uses, managed as part of the same programme.
Monthly reporting
Reach, saves, profile visits, enquiries and revenue, feeding the next planning session.
Formats and cadence
| Format | Typical cadence | What we measure |
|---|---|---|
| Reels and Shorts | 12 to 20 per month | Reach, saves, profile visits, enquiries |
| Static and carousel posts | 8 to 12 per month | Engagement, saves, link clicks |
| Stories | Daily | Replies, sticker taps, WhatsApp clicks |
| Paid social | Always on plus seasonal | Cost per enquiry or order, revenue |
| Creator content | 1 to 4 per month | Reach, redemptions, enquiries |
| Community management | Same day, 7 days | Response time, conversion of DMs |
Who this is for
Jewellery and textiles
Showrooms whose Instagram is the window and whose year is shaped by Onam and wedding season.
Restaurants and resorts
Venues where a Reel decides who books, and where reviews decide who returns.
Hospitals and clinics
Doctor-led educational content that builds trust within NMC rules.
Real estate
Developers building an audience of Kerala and NRI buyers with project and locality content.
Education
Schools and institutes whose admissions depend on parents and students on Instagram and YouTube.
Professional and B2B
Founder and expertise content on LinkedIn for firms whose reputation is the product.
How we work together
Social retainer
Calendar, shoot day, editing, community management and paid social monthly.
Production only
Shoot days and editing for an in-house team that runs its own channels.
Paid social management
Campaigns run as performance inside a wider marketing team.
The rhythm is the product
Brands that publish consistently for a year build an audience that campaigns can then convert. Brands that post in bursts around a launch and go quiet start over every time. The rhythm is what we sell: a planning session each month that turns what the business needs to sell and what the audience is asking into twenty ideas, a shoot day that produces them, editing and captions in both languages, a calendar approved once rather than post by post, and a report that sets the next month.
For multi-branch brands the shoot rotates across showrooms and cities so every district sees itself in the content.
Monthly planning
Themes, offers, season and the shoot list agreed once.
One shoot day
A month of Reels and stills produced by Infynix Media.
Approved in one pass
A scheduled calendar reviewed once.
Branch rotation
Content shot across locations for chains.
Onam, Vishu and the wedding season as content arcs
Every Kerala brand posts an Onam greeting on the day. The ones that win run Onam as a season: anticipation in July, offers and stories through the shopping weeks, the peak on Thiruvonam, and the days after. Vishu, the wedding season, school admissions and, for Malabar audiences, Ramadan and Eid each have their own arc. We plan the calendar around them months ahead, shoot seasonal content before it is needed, and pair it with paid campaigns timed to the buying windows.
The monsoon, when footfall drops and attention moves online, is planned too, because it is when a well-run account gains the most ground.
Season arcs
Planned from anticipation to peak to aftermath.
Shot ahead
Seasonal content produced weeks before it runs.
Paid aligned
The strongest clips promoted in the buying window.
Monsoon plan
Content for the weeks when attention is online.
The DM is the enquiry
A comment asking the price, a message asking if a table is free on Saturday, a DM asking whether a doctor sees patients on Sundays: each is a lead in the language the customer chose, and it converts if answered within the hour and is lost by the next morning. Community management is staffed for that: same day, seven days a week, replies in Malayalam or English as the customer wrote, enquiries passed to the sales team or the CRM with their source attached, and the conversation moved to WhatsApp Business where the sale happens.
Response time and DM conversion are in the monthly report, because that is what social is for.
Same day, every day
Comments and DMs answered seven days a week.
In the customer’s language
Malayalam or English as they wrote.
Routed to sales
With source attached, into the CRM.
Measured
Response time and DM conversion reported monthly.
Paid social that is measured, not boosted
Boosting a post produces likes. A structured campaign with objectives, audiences by district, creative tests, the Conversions API installed server-side and tracked WhatsApp enquiries produces enquiries at a cost the business can see. The strongest organic content becomes the paid creative, the paid data feeds the organic plan, and the whole thing is reported from spend to revenue by the agency team that runs it.
Healthcare, education and financial content is checked against NMC, ASCI and RBI rules before it is promoted, because a viral post that breaches them is a liability rather than a win.
Structured campaigns
Objectives, district audiences and creative tests.
Conversions API
Server-side tracking so results survive privacy changes.
Creative from organic
The best-performing posts promoted with budget.
Rules checked
NMC, ASCI and RBI applied before promotion.
Where we deliver Social Media Management
Social Media Management in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers India. The same service, written for the other markets:
Social Media Management questions
Do you produce the content or only schedule it?
We produce it. Infynix Media runs a monthly shoot day in Kochi or wherever the brand is, producing the Reels and stills the calendar needs, edited for each platform with captions in Malayalam and English, and the calendar is scheduled and managed from there.
Do you write in Malayalam?
Yes, natively, by native speakers, with the register adjusted by district, and for most consumer brands Malayalam is written first because it outperforms.
Who answers comments and DMs?
We do, same day, seven days a week, in the language the customer wrote in, with enquiries routed to your sales team or CRM and moved to WhatsApp Business where the sale happens.
Do you work with Malayalam creators?
Yes. Creators are matched on audience fit rather than follower count, deliverables and tracking are agreed in writing, and each collaboration is reported on what it produced.
How is social media measured?
Reach, saves and profile visits as leading indicators; enquiries, WhatsApp conversations and revenue as the measure, reported monthly and used to plan the next month.
Can you manage a chain with showrooms across Kerala?
Yes. Shoot days rotate across locations so every district sees itself, paid campaigns are segmented by district and language, and the report shows enquiries by branch.
Can you run only the paid layer?
Yes. Paid social is run as performance marketing inside a wider in-house or agency team, with the Conversions API, tracked enquiries and creative testing, reporting into your tools.
Can you handle a hospital or school account within the rules?
Yes. A checklist per sector covering NMC, ASCI and platform policies is applied to every post before it is scheduled or promoted.
How quickly can you start?
Planning can begin within two weeks of agreement, with the first shoot day and a scheduled calendar typically live inside the first month.
Do you manage reviews as well?
Yes. Google, Practo, Zomato and the platforms your sector uses are managed within the same programme, with a steady, genuine review process and replies in the customer’s language.
