Concept and script
The idea, the story and the script in Malayalam and English, developed with the brand rather than delivered to it.
At Infynix, we craft growth engines that inspire and endure.
Brand films, ad films and corporate video, written and produced end to end for Kerala and national campaigns. Most corporate video explains what a company does and gives a viewer no reason to keep watching past the first ten seconds. A brand film earns attention the way any film does, through a specific story, not a list of capabilities set to music.
OUR CAPABILITIES IN
Brand Films & Commercials
01
The Challenge
02
Our Insight
03
The Solution
04
The Outcome
05
Scale & Optimize
How We Work
01
Measure
We audit your current systems, marketing, and funnels.
02
Design
We architect a custom strategy bridging your exact gaps.
03
Build
We deploy the tech, content, and pipelines required.
04
Launch
We seamlessly roll out the solution with zero downtime.
05
Re-Measure
We track every metric to ensure it meets our strict KPIs.
06
Scale
We optimize the winning channels to compound your returns.
Brand films, ad films and corporate video produced end to end across Kerala: concept and script, casting, locations and permissions, direction, shoot and post, delivered in Malayalam and English versions cut from the same production. For brands that need a hero film for the launch, the campaign, the website and the pitch, rather than three separate productions.
Most corporate video explains what a company does and gives the viewer no reason to keep watching past the first ten seconds. A brand film earns attention the way any film does, through a specific idea and a story, and Kerala, with the most film-literate audience in India, notices the difference between a film and a slideshow with music faster than anywhere.
We produce for jewellery and retail brands, hospitals and hospital groups, real estate developers, schools and colleges, resorts and tourism boards, food and consumer brands and corporate firms, on productions ranging from a single-location corporate film to a multi-day Onam campaign with cast, sets and aerials.
Kerala has the crews, equipment and locations of a film industry, and we draw on them: backwaters, beaches, hill stations, heritage districts and the city, with the permissions, weather planning and festival scheduling that a shoot here requires.
What a production includes
Pre-production
Casting, locations, permissions, drone approvals, wardrobe, props, schedule and weather contingency.
Direction and shoot
Directed production with Kerala crews, camera and lighting the film needs, anywhere in the state.
Post-production
Edit, grade, sound design, music licensing, motion graphics and mix to broadcast standard.
Bilingual versions
Malayalam and English cuts with native voice-over and typography, planned from the script.
Campaign cutdowns
Social, paid and event versions in every ratio and duration the campaign needs.
Broadcast and cinema delivery
Files to specification for television, cinema, digital out-of-home and the platforms.
Rights and archive
Music, talent and location rights documented, and the project archived for future use.
Typical productions and timelines
| Production | Typical timeline |
|---|---|
| Corporate or brand film, single location | 4 to 6 weeks from brief to delivery |
| Campaign film with cast and multiple locations | 6 to 10 weeks |
| Onam or festival campaign | Scripted by June, delivered by August |
| Ad film for television or cinema | 6 to 10 weeks including approvals |
| Recruitment or campus film | 4 to 6 weeks |
Who commissions films
Jewellery and retail
Onam, Vishu and wedding season campaigns for television, cinema, digital and social.
Hospitals
Institutional and department films within NMC advertising rules, in Malayalam and English.
Real estate
Launch films for projects sold to Kerala families and NRI buyers who will reserve on the film.
Education
Campus and admissions films for schools, colleges and universities.
Tourism and hospitality
Destination and property films for resorts, houseboats and tourism bodies.
Corporate and industrial
Leadership, culture, recruitment and capability films for firms across the state.
How we work together
Per production
Concept to delivery on a fixed scope with agreed revision rounds at script, edit and grade.
Campaign partnership
The film produced with the agency team so media, landing pages and creative ship together.
Annual programme
A planned slate of films across the year, with production dates held for the seasons.
Producing in Kerala
Kerala is one of the best-equipped production locations in India, with crews, equipment and studios from a working film industry and locations ranging from backwaters and beaches to hill stations, heritage districts and the city. It is also a state with a monsoon that closes outdoor shoots for weeks, festival dates that fill every crew diary, permissions required for many public and heritage locations, and drone rules that apply near airports, ports and sensitive sites.
We plan permissions, locations, casting and weather contingency into pre-production, work with crews who know the locations, and schedule around the calendar so an Onam campaign is finished before the month and an outdoor shoot is not scheduled for July.
Permissions and approvals
Location and drone permissions secured in pre-production.
Locations
Backwaters, beaches, hills, heritage and city across the state.
Crew and equipment
The right crew and camera package for the film, from a film-industry bench.
Weather and festivals
Scheduled around the monsoon and the festival calendar.
Malayalam and English from one shoot
A Kerala brand film that is shot in English and dubbed into Malayalam is an English film. A campaign that reaches Kerala audiences properly is planned bilingual from the script: dialogue and voice-over written in the right register, typography that respects the script, and versions cut for each audience rather than one master with subtitles added at the end. For brands selling to the Gulf diaspora, the same production produces the version that reaches the family abroad.
We plan both languages into the shoot, record voice-over natively, design titles and motion graphics for Malayalam typography, and deliver versions that read as native in each language.
Scripts in both languages
Written natively, not translated, in the register the audience uses.
Native voice-over
Recorded by native speakers, formal or conversational as the brief requires.
Malayalam typography
Titles and animation designed for the script.
Diaspora versions
Cuts for the Gulf audience from the same production.
One production, every version the campaign needs
A film that exists only as a two-minute master is a film that will be badly cropped for Instagram by someone in a hurry. We plan the versions from the script: the hero cut, the fifteen and thirty second cutdowns, the vertical versions framed deliberately, the Malayalam and English cuts, the silent version with open captions and the cinema and television deliveries. The shoot captures what each needs, and post delivers them together.
That is also why the film should be planned with the agency team. The media plan tells us which versions matter and where the film will be seen, and the landing pages and paid creative are built from the same material.
Version plan
Every ratio, duration and language decided at script stage.
Shot for the versions
Framing and coverage captured with vertical and short cuts in mind.
Delivered together
Hero, cutdowns, verticals and language versions in one delivery.
Campaign alignment
Planned with the media and landing page teams.
Onam campaigns and the seasonal film
Onam is the most watched advertising season in Kerala, and the films that work respect it: family, homecoming, generosity and the rhythm of the ten days, in Malayalam first. They are also produced well in advance, because by August every crew, studio and location is booked. Vishu, the wedding season, school admissions and the December tourist peak each have their own register and their own production window.
We plan seasonal films into the year with the agency team, shoot them in the months when the locations and the light allow, and deliver the versions the media plan needs before the season begins.
Onam register
Tone, story and timing that fit the season, written in Malayalam first.
Produced ahead
Scripted by June, shot by July, delivered before the campaigns start.
Seasonal calendar
Vishu, weddings, admissions and December planned into the year.
Media-ready versions
Every cut the plan needs, delivered before launch.
Where we deliver Brand Films & Commercials
Brand Films & Commercials in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers India. The same service, written for the other markets:
Brand Films & Commercials questions
How long does a brand film take?
Typically 4 to 8 weeks from brief to delivery. Scripting and approvals take longer than shooting, so the timeline is usually set by how fast decisions come back rather than production days.
Can you produce in Malayalam and English?
Yes, and for most Kerala brands you should. We plan bilingual delivery into the shoot rather than dubbing afterwards, which is why the two versions read as native rather than translated.
What does a brand film cost?
Multi-location ad films with casting, sets and a full crew run considerably higher. We scope from the distribution plan, because a film for paid media needs different assets than one for a trade show.
How long does a brand film take?
Typically 4 to 8 weeks from brief to delivery, longer for campaign films with cast and multiple locations. Scripting, approvals and permissions take longer than shooting, so the timeline is usually set by how quickly decisions come back.
Can you produce in Malayalam and English?
Yes, and for most Kerala brands you should. Both languages are planned into the script and the shoot, with native voice-over and typography, so the two versions read as native rather than dubbed.
Do you handle casting and talent?
Yes. Casting, talent contracts, releases and the image rights the campaign needs are handled in pre-production, drawing on Kerala’s acting and modelling talent.
Can the film be used on television and in cinemas?
Yes. Files are delivered to broadcast and cinema specification, and content is reviewed against ASCI and sector rules before it airs.
Can you produce an Onam campaign film?
Yes. Onam films are planned months ahead with the agency team, written in Malayalam first, shot and finished before August, and delivered in every version the media plan needs.
Do you produce real estate launch films?
Yes. Launch films combining location footage, aerials and rendered material, delivered with the broker and portal versions the sales network needs, for Kerala and NRI buyers.
Do you license music and handle rights?
Yes. Music licensing, talent releases, location permissions and the image rights the campaign needs are documented and handed over with the film.
What do you need from us to start?
The brief, the audience, where the film will be seen, the launch date, brand guidelines and a decision maker who can approve script, edit and grade within a few days each. Everything else is production.
