Explainer films
Script, storyboard, illustration, 2D and 3D animation, voice-over and sound for products and services that need explaining.
At Infynix, we craft growth engines that inspire and endure.
Explainer animation, product motion and title design for brands whose product is difficult to film. Software, financial services and industrial products are hard to photograph, so their marketing defaults to stock footage of people pointing at laptops. Animation is the right medium when the thing you sell is a process rather than an object.
OUR CAPABILITIES IN
Motion Graphics & Animation
01
The Challenge
02
Our Insight
03
The Solution
04
The Outcome
05
Scale & Optimize
How We Work
01
Measure
We audit your current systems, marketing, and funnels.
02
Design
We architect a custom strategy bridging your exact gaps.
03
Build
We deploy the tech, content, and pipelines required.
04
Launch
We seamlessly roll out the solution with zero downtime.
05
Re-Measure
We track every metric to ensure it meets our strict KPIs.
06
Scale
We optimize the winning channels to compound your returns.
Motion graphics and animation from Kochi for the things a camera cannot show: how a gold loan works, what a hospital procedure involves, what a SaaS platform built in Infopark actually does, how a logistics network moves a parcel from Kozhikode to Dubai, and what a school’s admission process asks of a parent. Explainers, product and interface animation, data visualisation, title systems and the animated identity that makes a brand recognisable the moment it moves.
Kerala’s largest advertisers are, disproportionately, businesses whose product is a process: NBFCs and gold loan companies, chit funds, insurers, hospitals, colleges, software firms. Filming a process produces stock footage of people pointing at laptops. Animation shows the process itself, in order, with the outcome, and a well-made ninety seconds becomes the sales asset, the onboarding film, the paid creative and the website hero at once.
Malayalam is designed in from the storyboard rather than pasted in at the end. The script has its own letterforms and line lengths, Malayalam voice-over takes a different time to say the same idea, and a bilingual piece composed only in English and localised afterwards shows it in every cramped title. We compose both languages together and record voice-over natively.
NBFCs and fintech, SaaS and technology, hospitals, education, logistics and industrial businesses, government-adjacent organisations, and the Infynix Agency and Media teams who need animated components inside campaigns and films.
What we animate
Product and UI animation
Software interfaces, apps and platforms shown in motion, accurately and attractively, for Infopark and Technopark products.
Data visualisation
Reports, results and figures animated for investor, board and public audiences.
Brand motion systems
Logo animation, titles, lower thirds and transitions that make every film and post recognisably yours.
Malayalam typography in motion
Type, kerning and timing designed for the script rather than adapted from English.
3D and product visualisation
Products, spaces and mechanisms rendered and animated where filming cannot show them.
Social and campaign motion
Animated posts, stories and ad units at the volume an Onam campaign needs.
Localisation
Versions in Malayalam, English, Tamil, Hindi and the other languages your audience uses.
Typical productions and timelines
| Production | Typical timeline |
|---|---|
| Explainer, 60 to 90 seconds, 2D | 3 to 5 weeks |
| Product or UI animation | 2 to 4 weeks |
| Brand motion system | 3 to 5 weeks |
| 3D product visualisation | 4 to 8 weeks |
| Social motion set | 1 to 2 weeks per batch |
Who this is for
Fintech and NBFCs
Loans, deposits, gold loans and chit schemes explained for customers within RBI and ASCI rules.
Technology and SaaS
Kerala products shown in motion for sales, onboarding and paid campaigns.
Hospitals
Procedures, departments and patient journeys explained clearly in Malayalam and English.
Education
Programmes, admissions processes and outcomes explained for parents and students.
Logistics and industrial
Operations, mechanisms and systems visualised for buyers and investors.
Government-adjacent
Public services and schemes explained bilingually for the public.
How we work together
Per production
Script to delivery on a fixed scope with revision rounds at storyboard, animatic and final.
Motion retainer
A monthly block for campaign, social and product motion at the volume a marketing team needs.
Brand system project
A motion identity built once and documented for every future film and post.
Explaining a gold loan in ninety seconds
Kerala is home to some of the largest gold loan and NBFC brands in India, and their products are hard to explain and closely regulated in how they may be advertised. A customer needs to understand the rate, the tenure, what happens to the gold and what happens if a payment is missed, in Malayalam, on a phone, in under two minutes, and the piece has to carry the disclosures RBI and ASCI require without burying the message under them. Animation is the only medium that can do all of that honestly.
We write these scripts with the product and compliance teams from the first draft, place the required wording as a designed element rather than an afterthought, and review the finished piece against the promotion rules before release.
Written with compliance
Product and compliance teams in the script review from draft one.
Disclosures designed
Required wording placed and timed as part of the piece.
Malayalam first
Native script and voice-over for the audience that matters.
Reviewed before release
Checked against RBI and ASCI promotion rules.
Malayalam composed, not pasted
Malayalam letterforms are wider and more intricate than Latin ones, lines run longer for the same meaning, and a title that fits comfortably in English overflows its frame in Malayalam. Voice-over timing shifts because the language takes a different length to say the same thing. When an animation is designed in English and localised afterwards, the Malayalam version arrives with cramped type, awkward pacing and titles that a Malayali reads as foreign.
We storyboard both languages at the same time, choose typefaces that render the script cleanly on a cheap phone, compose layouts that survive the longer strings, and cut the Malayalam version to native voice-over recorded before animation begins, so the timing is right from the first frame.
Bilingual storyboards
Both languages composed together from the start.
Typefaces for the script
Chosen and tested for Malayalam on small screens.
Layouts that survive
Room designed for the longer Malayalam strings.
Voice-over first
Native recording before animation so timing is exact.
Showing software that lives in Infopark
A SaaS product built in Kochi and sold in Bengaluru, Dubai or Boston needs to be shown in motion: the interface moving accurately, the workflow unfolding in order, the outcome made obvious in the time a buyer gives a demo video before deciding whether to book a call. Product animation does that without a live demo’s risks, and the same asset serves the website, the pitch deck, the onboarding sequence and the paid campaign.
We animate real interfaces from the product’s own design system, script the narrative with the founders and the sales team, and deliver versions for each audience and market the product sells into.
Real interface
Animated from the product’s own screens and design system.
Narrative with sales
The story a buyer needs, in the order they need it.
Market versions
English, Malayalam and other languages as the product sells.
One asset, many uses
Website, pitch, onboarding and paid campaign.
A motion system for a brand that publishes weekly
A hospital group, a retail chain or a college that publishes video every week needs more than a logo animation. It needs a system: titles, lower thirds, transitions, caption styles, end cards and social templates, in Malayalam and English, that any editor can apply so every film and every Reel is recognisably the same brand. Without it, each video is designed from nothing and the brand drifts within a quarter.
We build motion systems as documented template packages, hand them over in the client’s name, and the Infynix Media editors and any in-house team use the same files.
Template package
Titles, lower thirds, transitions, captions and end cards.
Both scripts
Every element designed for Malayalam and English.
Documented
Rules and files so any editor stays on brand.
Handed over
Project files in the client’s name, usable without us.
Motion Graphics & Animation in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers India. The same service, written for the other markets:
Motion Graphics & Animation questions
How long is a typical explainer?
Sixty to ninety seconds for a paid-media asset, two to three minutes for a sales or onboarding piece. Longer than that and completion rates fall sharply, so we would rather cut two shorter films.
Do you write the script?
Yes. Scripting is where an explainer succeeds or fails, so it is part of the engagement rather than something we ask you to supply.
Can you animate our existing brand assets?
Yes. Working from your established identity is usually faster and produces a more consistent result than designing a new visual language for one film.
Can you make an explainer for a gold loan or NBFC product?
Yes. Scripts are written with the product and compliance teams, the required disclosures are designed into the piece, the Malayalam version is native, and the finished film is reviewed against RBI and ASCI rules before release.
Is the Malayalam version designed properly or translated?
Designed. Both languages are storyboarded together, typefaces are chosen for the script, layouts allow for the longer strings and native voice-over is recorded before animation so the timing is exact.
Can you animate our SaaS product?
Yes, from the product’s own screens and design system, with the narrative scripted alongside the founders and sales team, and versions for each market the product sells into.
Do you produce 3D?
Yes, for products, spaces and mechanisms that 2D cannot show. We recommend 2D or 3D from the brief rather than a preference.
Can you deliver templates our editors can use?
Yes. Motion systems are delivered as documented template packages in your name, in Malayalam and English, so in-house editors and other suppliers stay on brand.
Do you provide voice-over and music?
Yes. Native Malayalam and English voice-over, licensed music and sound design are part of the production, with the rights documented and handed over.
How many revision rounds are included?
Defined rounds at script, storyboard, animatic and final, agreed in the scope before work starts, so changes happen where they are cheap.
What do you need from us to start?
The product or process to explain, access to someone who knows it, brand guidelines and a decision maker who can approve script, storyboard and animatic within a few days each.
