Attribution before spend
Tracking, CRM fields, WhatsApp and call tracking, consent and an enquiry definition installed before a rupee goes to a platform.
At Infynix, we craft growth engines that inspire and endure.
Data-driven paid media campaigns on Google, Meta, and LinkedIn designed for direct sales return. Rising ad costs make it hard to get profitable leads without strict tracking. Continuous creative testing and smart bidding are key to scaling ad profit.
OUR CAPABILITIES IN
Performance Advertising
01
Search Ads
02
Paid Social
03
Creative Testing
04
Conversion Tracking
How We Work
01
Audit
We review past ad spend to cut wasted budget.
02
Tracking
We set up conversion pixels and CAPI tracking.
03
Structure
We build campaign structures for testing and scaling.
04
Launch
We roll out new ad visuals and copy.
05
Optimize
We tune bidding to lower cost per lead.
06
Scale
We increase budgets on top-performing ad sets.
Performance advertising for Kerala businesses: Google, Meta, YouTube and LinkedIn campaigns run as one measured system from Kochi, with spend judged on what it produced after the click and budgets moved weekly to whatever is producing. In a market where a hospital, a developer and a jeweller are bidding against national brands and each other, that discipline is the difference between a marketing budget and a donation.
Performance advertising has come to mean running ads, which is not what it means. It means spending money only where it can be shown to return, and moving it as soon as the numbers say so. That requires measurement the platforms do not give you by default: what happened after the click, whether the enquiry was real, whether it became revenue, and what it cost against margin after returns and cash-on-delivery failures.
We install that measurement first, define a qualified enquiry with you, send the outcomes back to the platforms so they optimise for what you actually want, and report the whole chain from spend to revenue by channel, campaign and district. Creative is produced by Infynix Media in Malayalam and English and tested on a cadence, because the creative and the landing page move cost per enquiry more than any bidding setting.
We run paid media for hospitals and clinics, real estate, jewellery and retail, education, hospitality, e-commerce and B2B companies across Kerala, and into the Gulf for brands that sell to the diaspora.
What performance means here
Google Ads and Performance Max
Search, Performance Max, Shopping and YouTube with offline conversion import and search term hygiene.
Meta and Instagram
Campaigns with the Conversions API, audiences built from the CRM, and vertical creative produced for the platform.
YouTube
Skippable and Shorts campaigns for a state that watches YouTube in Malayalam more than almost any other channel.
LinkedIn for B2B
Account-based campaigns measured on meetings and pipeline for Infopark and Technopark companies.
Bilingual campaign structure
Malayalam and English campaigns separated, with native copy and pages, reported on their own economics.
Creative testing cadence
New hooks, formats and offers every few weeks from Infynix Media, with losers cut before they burn budget.
Contribution reporting
Revenue after returns, COD failures, fees and discounts against spend, by campaign and product, not platform ROAS.
Channels, timelines and what we measure
| Channel | Time to first signal | Primary measure |
|---|---|---|
| Google Search | 1 to 2 weeks | Cost per qualified enquiry |
| Performance Max and Shopping | 3 to 4 weeks | Contribution after returns, new customer rate |
| Meta and Instagram | 2 to 3 weeks | Cost per lead or order, quality from CRM |
| YouTube | 3 to 4 weeks | View-through enquiries, brand search lift |
| LinkedIn (B2B) | 4 to 6 weeks | Meetings booked, pipeline created |
| Diaspora campaigns | 3 to 4 weeks | Cost per WhatsApp conversation by country |
Who this is built for
Hospitals and clinics
High-value treatments where enquiry quality matters more than volume and every ad clears NMC and ASCI rules.
Real estate
Site-visit generation from Kerala families and NRI buyers with agent routing and K-RERA compliance.
Jewellery and retail
Onam, Vishu and wedding season campaigns with showroom visits and orders as the measure.
Education
Admissions campaigns timed to the cycle, measured on enrolments.
E-commerce and D2C
Shopping, Performance Max and social commerce with COD returns and fees counted in the numbers.
B2B and SaaS
Companies selling from Kerala to India and abroad, measured on pipeline.
How we work together
Performance retainer
Channels, creative, testing and reporting monthly, with budgets moved to what is producing.
Foundations project
Tracking, consent, CRM and landing pages built before spend begins.
Audit and rescue
A paid audit of accounts spending without producing, with a written plan.
Contribution, not ROAS
Platform ROAS is the most flattering number in marketing. It counts revenue before returns, before payment fees, before delivery, before cash-on-delivery orders that were refused at the door and before the cost of the goods, and it credits the platform for sales that would have happened anyway. A Kerala D2C brand with a high COD rejection rate can show a healthy ROAS while losing money on every paid order.
We report contribution: revenue after returns, fees, delivery, COD failures and discounts, against spend, by campaign and product. It is a less flattering number and it is the only one that tells the business whether to spend more.
Returns and COD counted
Rejections and refunds reconciled against the campaigns that produced the orders.
Fees and delivery
Gateway and courier costs deducted.
Incrementality
Brand and existing-customer revenue separated from genuinely new demand.
Product-level view
Contribution by product and category, so the feed is bid accordingly.
YouTube and Meta in Malayalam
Kerala watches YouTube in Malayalam at a rate few markets match, and Instagram is where retail, hospitality and real estate are discovered. Campaigns built in English for a desktop form-filler miss most of it. We structure by language and intent, write Malayalam ads and pages natively, and produce vertical creative for each platform with Infynix Media rather than cropping a landscape ad four ways.
The Kerala calendar shapes the plan too: Onam prepared weeks ahead, Vishu and wedding season budgets timed to the buying windows, admissions campaigns live when parents start searching, and the monsoon shift to online planned rather than discovered.
Malayalam campaigns
Separate campaigns, copy and pages, reported on their own numbers.
Platform-native creative
Reels, Shorts and YouTube creative produced in Kerala.
Onam and seasons
Planned into budgets and creative in advance.
WhatsApp conversions
Click-to-WhatsApp tracked and routed, because that is where the enquiry happens.
Rules that apply to paid media in Kerala
Doctors and hospitals are bound by NMC restrictions on promotion. Real estate ads must carry the K-RERA number. Financial products have RBI rules, education claims fall under ASCI guidance, and Google and Meta add restricted-category policies that suspend accounts without warning. An account suspended in the week before Onam is a cost no report shows.
We keep a checklist per sector, run creative through it before launch, and set accounts up with the verifications the platforms require for restricted categories.
Healthcare review
Claims, imagery and language checked against NMC and ASCI guidance.
Real estate compliance
K-RERA numbers and disclaimers on every ad and page.
Platform certification
Restricted-category verification handled up front.
Education and finance
Claims handled to ASCI and RBI rules before launch.
Creative and landing pages as the lever
Once measurement is in place, the biggest lever in a performance account is not the bid. It is the creative and the page. New hooks and formats move cost per enquiry more than any bidding setting, and a landing page test on the offer, the form or the proof moves it again. Most accounts we audit have not changed creative in months and have never tested the page.
We run both on a cadence: new creative every few weeks in both languages, and structured page tests with the numbers deciding, with the winners applied to the pages that rank organically as well.
Creative cadence
New hooks and formats on a schedule, produced by Infynix Media.
Page testing
Headlines, offers, forms and proof tested structurally.
Losers cut early
Underperforming creative and pages retired before they burn budget.
Winners scaled
What works gets the budget, and feeds the organic pages.
Where we deliver Performance Advertising
Further reading
Performance Advertising in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers India. The same service, written for the other markets:
Performance Advertising questions
What is the difference between performance advertising and digital marketing?
Performance advertising is the discipline of spending only where return can be shown and moving budget as the numbers dictate. It sits inside digital marketing alongside organic search, content, social and automation. This page covers paid media; the Infynix Agency page covers the wider programme.
How much should we spend to get a readable result?
It depends on your category and the Kerala cost per click in it. We state the minimum before you commit, and we will say if the budget is too small to produce a signal rather than take it and report clicks.
Do you report on ROAS?
We report contribution: revenue after returns, COD failures, fees, delivery and discounts, against spend, by campaign and product. Platform ROAS is shown for reference but decisions are not made on it.
Can you run campaigns into the Gulf?
Yes. Diaspora campaigns are structured by country with Malayalam and English creative, timed to Gulf hours, routed to WhatsApp and reported on cost per conversation by country.
Do you guarantee a cost per lead?
No. We set a target from your margin and close rate in the first workshop and report against it from month one, and we tell you honestly when it is not being met and why.
Do you handle NMC and K-RERA requirements in ads?
Yes. Healthcare and real estate creative is checked against NMC, ASCI and K-RERA requirements before launch, and platform restricted-category verification is handled up front so accounts are not suspended mid-campaign.
Do you manage product feeds for Shopping?
Yes. Feed optimisation, custom labels by margin and role, availability sync and supplemental data are part of every Shopping and social commerce engagement, because the feed is the campaign.
Can you work alongside our in-house team?
Yes. We take one or more channels, or the measurement layer, and report into your existing tools. Accounts stay in your name.
Do you run YouTube campaigns in Malayalam?
Yes. Kerala watches YouTube in Malayalam at a rate few markets match, and skippable and Shorts campaigns with Malayalam creative produced by Infynix Media are a core channel for consumer brands here.
How quickly can you start?
Foundations begin within two weeks of agreement, and the first campaigns are typically live in the third or fourth week once the measurement can be trusted.
