Qualified enquiry definition
Agreed in writing in the first workshop, applied in the CRM, and used to judge every campaign.
At Infynix, we craft growth engines that inspire and endure.
We manage targeted ad campaigns on Google, Meta, and LinkedIn focused on customer acquisition and return on ad spend. Wasted ad budget on clicks that do not turn into real sales or lead inquiries. Paid media must be managed against clear acquisition metrics and tracked conversions.
OUR CAPABILITIES IN
Performance Marketing & Paid Ads
01
The Challenge
02
Our Insight
03
The Solution
04
The Outcome
05
Scale & Optimize
How We Work
01
Measure
We audit your current systems, marketing, and funnels.
02
Design
We architect a custom strategy bridging your exact gaps.
03
Build
We deploy the tech, content, and pipelines required.
04
Launch
We seamlessly roll out the solution with zero downtime.
05
Re-Measure
We track every metric to ensure it meets our strict KPIs.
06
Scale
We optimize the winning channels to compound your returns.
Performance marketing and paid ads for Kerala businesses, run from Kochi as one measured system: Google, Meta, YouTube and LinkedIn, with spend judged on what it produced after the click, offline conversions sent back to the platforms, creative tested on a cadence in Malayalam and English, and budgets moved weekly to whatever is producing. The companion to our performance advertising service, with the emphasis on the measurement and the operating rhythm that make paid media pay.
The reason performance marketing fails in Kerala is rarely the platforms. It is the absence of a system around them: no definition of a qualified enquiry, no tracking of WhatsApp and calls, no CRM that carries the source, no creative testing, no honest accounting for returns and cash-on-delivery failures, and a monthly report that shows clicks. The system is the product, and it is what this page describes.
We build the system first, run the channels on it, and report from spend to revenue in the numbers the accountant uses. Diaspora campaigns into the Gulf are run with a working view of that audience from our UAE office, and district-level campaigns are structured because Kerala is fourteen markets, not one.
We run performance marketing for hospitals and clinics, real estate developers, jewellery and retail chains, education, hospitality, e-commerce and B2B companies across the state.
The operating system behind the ads
Full-funnel tracking
Forms, calls, WhatsApp and walk-ins tracked with source and campaign, into the CRM and back to the platforms.
Weekly budget reallocation
Spend moved to what is producing every week, in writing, with the reasoning.
District and language structure
Campaigns segmented by district and by Malayalam and English so each is bid and reported on its own economics.
Creative testing cadence
New hooks and formats every few weeks from Infynix Media, with losers cut early.
Landing page testing
Structured tests on headlines, forms, proof and offers, with winners applied to the organic pages too.
Contribution accounting
Returns, COD failures, fees and discounts counted so the result reflects what the business kept.
Seasonal planning
Onam, Vishu, wedding season, admissions and the monsoon planned into budgets in advance.
Channels, timelines and what we measure
| Channel | Time to first signal | Primary measure |
|---|---|---|
| Google Search | 1 to 2 weeks | Cost per qualified enquiry |
| Performance Max and Shopping | 3 to 4 weeks | Contribution after returns, new customer rate |
| Meta and Instagram | 2 to 3 weeks | Cost per lead or order, quality from CRM |
| YouTube | 3 to 4 weeks | View-through enquiries, brand search lift |
| LinkedIn (B2B) | 4 to 6 weeks | Meetings booked, pipeline created |
| Diaspora campaigns | 3 to 4 weeks | Cost per WhatsApp conversation by country |
Who this is built for
Lead-driven businesses
Hospitals, real estate, education and financial services where enquiry quality matters more than volume.
Multi-branch retail
Jewellery, textile and electronics chains that need results by branch, not a state total.
E-commerce and D2C
Kerala brands selling across India with COD returns and fees counted in the numbers.
Hospitality
Resorts and restaurants measuring direct bookings against OTA commission.
B2B and SaaS
Infopark and Technopark companies selling nationally and abroad, measured on pipeline.
Diaspora sellers
Businesses whose buyers include NRI families in the Gulf.
How we work together
Performance retainer
Channels, creative, testing and reporting monthly, with budgets moved to what is producing.
Foundations project
Tracking, consent, CRM and landing pages built before spend begins.
Audit and rescue
A paid audit of accounts spending without producing, with a written plan.
The first ninety days
The first month is foundations: access, tracking, CRM fields, the enquiry definition, consent to the DPDP Act and the first landing pages, with a small amount of search spend to start collecting data. The second month is the first real campaigns across the channels that fit, with creative testing under way and the weekly notes showing what is moving. The third month is the first honest review: what produced qualified enquiries at what cost, what to cut, where to move the budget.
By day ninety you have a measured system, three months of real numbers and a plan for the next quarter built on them rather than on a proposal. That is the point at which most clients decide to scale, and the point at which the ones who should not are told so.
Month one
Foundations, tracking, enquiry definition, first pages and a data-gathering budget.
Month two
Campaigns live across the fitting channels, creative testing under way.
Month three
The first quarterly review on real numbers, with cuts and reallocations.
Quarter two onwards
Scaling what works, with SEO starting to carry weight.
Kerala economics: margins, COD and the calendar
Kerala businesses run tighter margins than most agency models assume, cash on delivery produces return rates that the ROAS number hides, and the year has an Onam-shaped peak that flat budgets miss. A campaign that looks profitable on the platform dashboard can be losing money once returns, margin and seasonality are counted.
We set targets from your real margin and close rate, count COD returns against results, and plan budgets around the Kerala calendar so the peak is funded and the trough is not overspent.
Margin-aware targets
Cost per acquisition set from what you actually earn.
COD accounting
Returns counted against results, not ignored.
Seasonal budgets
Onam, Vishu, wedding season and the monsoon planned in advance.
Honest minimums
The spend needed for a readable result, stated before you commit.
Scaling a Kerala brand beyond the state
Many Kerala brands, in food, Ayurveda, apparel and consumer goods, reach a point where the state is saturated and the next growth is national or in the Gulf. Performance marketing is how that expansion is tested cheaply: campaigns in Bengaluru, Chennai, Mumbai and the Malayali pockets of every metro, or into the UAE, Saudi Arabia and Qatar, measured on cost per order after returns, before a distributor or a warehouse is committed.
We run those tests with the same measurement discipline as the home market, report by city or country, and say honestly which markets are ready and which are not.
City-by-city tests
Small, measured campaigns before committing distribution.
Malayali pockets first
Diaspora audiences in every metro and the Gulf targeted first.
Returns counted
Cost per order after COD returns, by city or country.
Honest readout
Which markets are ready, in writing.
Questions to ask any agency before you sign
A few questions separate the teams that will produce revenue from those that will produce reports. Ask who owns the ad accounts and the analytics property, and what happens if you leave. Ask how a qualified enquiry is defined and where that definition lives. Ask to see a real weekly update sent to another client, numbers redacted. Ask what they would stop doing in month three if it was not working. Ask how Malayalam creative is produced, how WhatsApp enquiries are tracked, and whether they have run campaigns in your category under its advertising rules.
Any agency that hesitates has not built a measured system for a Kerala business before. We are happy to answer every one of these on the first call.
Account ownership
Everything in your name from day one, with admin access documented.
Enquiry definition
Agreed in the first workshop and applied in the CRM, not in a slide.
Proof of process
Real weekly notes and a live dashboard, shown before you sign.
Exit terms
A notice period in weeks and a clean handover of every asset.
Where we deliver Performance Marketing & Paid Ads
Further reading
Performance Marketing & Paid Ads in our other markets
Infynix Solutions is registered separately in India, the United Kingdom and the United Arab Emirates. This page covers India. The same service, written for the other markets:
Performance Marketing & Paid Ads questions
How do you track sales from ads?
We set up server-side pixels and CRM conversion tracking to tie ad clicks directly to inquiries and sales.
How is this different from your performance advertising service?
Performance advertising covers the channels and the creative. Performance marketing is the system around them: the enquiry definition, the tracking, the CRM, the weekly reallocation, the contribution accounting and the operating rhythm. Most clients take both as one engagement; the pages exist so each is explained properly.
How much should we spend to get a readable result?
It depends on your category and cost per click. We state the minimum before you commit, and we will say if the budget is too small to produce a signal rather than take it and report clicks.
Do you handle cash on delivery returns in the reporting?
Yes. COD returns are counted against results so the return on ad spend reflects what the business actually kept, not what the platform dashboard shows.
Can you help a Kerala brand expand to other cities or the Gulf?
Yes. We test new markets with small, measured campaigns city by city or country by country, starting with Malayali audiences, and report cost per order after returns so the decision to commit distribution is made on numbers.
Do you guarantee a cost per lead?
No. We set a target from your margin and close rate in the first workshop and report against it from month one, and we tell you honestly when it is not being met and why.
Who owns the ad accounts?
You do, from day one, with admin access documented. If we part ways, everything stays with you.
Can you work alongside our in-house team?
Yes. We take one or more channels, or the measurement layer, and report into your existing tools.
How do you report?
A short written note every week on what changed and what it did, a monthly review with spend, enquiries, qualified enquiries and revenue by channel and district, and a live dashboard, in the definitions your accountant uses.
Do you manage product feeds for Shopping?
Yes. Feed optimisation, custom labels by margin and role, availability sync and supplemental data are part of every Shopping and social commerce engagement.
